Brand Storytelling in the era of #cancelculture

“We tell ourselves stories in order to live,” observed Joan Didion. 

The power of storytelling is what keeps brands alive, too. 

Yet, while there’s never been more opportunity for brands to tell their story, brand storytelling can seem fraught with danger. A misplaced idea or comment can see your brand labelled tone deaf; or, worse, find itself ‘cancelled’. 

It’s left many brand managers wondering how to tell their story and survive.

I was thrilled to be featured in the February issue of Branders Magazine, alongside such industry greats as Marty Neumeier and Duncan Wardle.

You can read the article here: https://www.brandersmagazine.com/post/telling-your-story-in-the-cancel-culture-era

Branders Magazine February Issue