Where brand strategy meets cultural intelligence.
Quip Brands is a strategy consultancy helping organisations grow and innovate by understanding culture, clarifying brand direction and identifying what will matter next.
Because the strongest brands are built on intelligence, not instinct.
What we do.
Strategy that helps organisations move forward with clarity.
Quip Brands works with organisations facing growth, change or complexity. Our work sits at the intersection of brand, business and culture, helping leadership teams make informed decisions about where to focus, how to innovate and what will matter next.
Our services are structured across four core areas.
Brand strategy for growth
We help organisations define what they stand for, where they compete and how they create value.
Our brand strategy work provides the clarity needed to drive growth—aligning purpose, positioning and proposition so your brand becomes a strategic asset, not just a visual expression.
Includes brand positioning, value propositions, brand architecture, strategic narratives and alignment with business goals.
Growth & innovation strategy
We identify opportunities for future growth and help organisations turn ambition into action.
By exploring unmet needs, emerging behaviours and new possibilities, we support organisations to innovate with intent—whether that’s developing new offerings, rethinking experiences or identifying where to play next.
Includes opportunity mapping, innovation strategy, proposition development and strategic foresight.
Cultural insights & research
We bring cultural understanding and research rigour into strategic decision‑making.
Our insight‑led work helps organisations understand the social, cultural and behavioural forces shaping their audiences, markets and internal environments—so strategy is grounded in reality, not assumption.
Includes qualitative research, cultural analysis, audience insights, bias and relevance audits, and insight synthesis.
Strategic story & activation
We help organisations articulate their strategy clearly and bring it to life.
From internal alignment to external communication, we ensure strategic intent is translated into a compelling narrative that guides decision‑making, engagement and execution.
Includes strategic messaging, narrative frameworks, internal storytelling and activation guidance.
How we work
We partner closely with leadership teams, combining strategic thinking, research and cultural intelligence to deliver work that is thoughtful, practical and actionable.
Every engagement is designed to support confident decision‑making—today and into the future.