What is a brand?

Your brand is how others perceive you.

You can have the best product or business, but if you cannot effectively tell your story, or engage your audience, you will never have a valuable brand.

The importance of a brand strategy.

To get where you want to go, you need a roadmap.
Your brand strategy sets a clear direction.

It contains the conceptual thinking needed to lay brand strong foundations from which to build your visual identity and brand storytelling.

It shapes the meaning of your brand.

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