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Tag Archives: #Branding

2021 is going to be a fascinating year for brands.

Here we are (hopefully) teetering on the brink of a post-Covidian world. With vaccines making [...]

20
Jan
How to rebrand successfully, if your brand finds itself on the wrong side of history.

For the past few weeks the Black Lives Matter protests have sparked some important soul [...]

23
Jun
Keeva talks branding on University of Sydney’s Genesis Podcast

What is a brand, and why does it matter? And, where should start-ups like the [...]

23
Feb
What Samuel L Jackson can teach marketers about voice: the key to finding a common voice for disparate audiences.

One of the challenges we keep encountering pertains to voice. We have a client, whose product [...]

26
Oct
Is your sponsorship a waste of money?

Thinking about sponsorships? Here’s how to pick the perfect match for your brand. In the [...]

03
Sep
Will Crazy Rich Asians rebrand Singapore?

For those unfamiliar with Kevin Kwan’s book, a sharp-witted analysis of bourgeois culture, Singapore-style—he tells [...]

25
Aug
5 fundamentals that every great brand is built on.

Amazon’s Jeff Bezos so aptly summarised branding as what people say about you when you [...]

23
Aug
Quip Brands’ Keeva Stratton is a guest on the Newsmodo Podcast

For those of you who are unfamiliar with Newsmodo, this incredible content marketing company has [...]

21
Nov
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