How to rebrand successfully, if your brand finds itself on the wrong side of history.

For the past few weeks the Black Lives Matter protests have sparked some important soul searching for many of us, including those whose brands now find themselves uncomfortably reflecting values, concepts or a history that no longer fits with the future we hope to create. From the racially insensitive Uncle Ben’s, to the unfortunate family […]

Thank you for your incredible support of the May50K

We ran, we walked, we finished 127th and we couldn’t be prouder! It’s June, which means the May50K is finally over, and I’m proud to say Team Quip hit its fundraising target of $2,000 for Multiple Sclerosis research—in fact, we raised $2,009 all up. A HUGE thank you to everyone who showed their support and […]

We’re taking on the May50K

Throughout the month of May, team Quip will be running 50 kilometres each to help raise funds for Multiple Sclerosis research. There are over 25,600 Australians living with MS and we need your help to leave MS where it belongs, behind us. Research is the key to changing the future of MS and we’ve accepted The May […]

How to use Big Data to navigate your crisis communications.

When a crisis hits, you need to understand how people feel about it, and how deeply their feelings go—as this will determine whether or not these feelings will change behaviour—as well as who people are believing or listening to. If you know how the crisis is being perceived, and who is controlling the story, you […]

MS Readathon wins Most Outstanding Fundraising Project at FIA Conference

Multiple Sclerosis has always been a cause close to our Founder, Keeva Stratton’s, heart. It’s why, when leading not-for-profit marketing agency Donor Republic asked us if we’d love to work with them on the MS Readathon, we couldn’t have been more thrilled. Donor Republic are known for building smart, effective campaigns that turn the tighter […]

How are we going to work towards Each for Equal—as not just an IWD theme, but to bring it to fruition in reality?

As we head towards another International Women’s Day on March 8, it’s an important time to reflect on the year that has been, and how we can each continue to do our part to dismantle the patriarchy and construct a more equal society. Are you with me? Last week, at a screening of Bombshellfor International Women’s […]

New BRAND LAUNCH: MS TEE

They did it quietly, just before Santa dropped his first sack, but Ms Tee launched its first ever collection in December 2019. This little brand with a bold vision and a strong message of female empowerment has finally arrived after founders Berny Bacic and Keeva Stratton decided to release their first five designs in limited […]