Brands as culture.

What marketers need to understand about the profound emotional connection consumers have to brands. Remember [...]

Why a brand strategy adds significant value to your business.

Debbie Millman, America’s Queen of expert branding recently said, ‘Branding has never been more important.’ [...]

Will we rage against the machines in the 2020’s, or rave with them?

Welcome to the 2020s! The era of artificial intelligence and machine learning has finally arrived, [...]

Keeva joins leading female entrepreneurs in inaugural AICD program

We’re thrilled that our founder, Keeva Stratton, has been awarded one of the inaugural Women Entrepreneurs [...]

What happens when your data isn’t diverse…

I had the absolute pleasure of attending Antidote last Sunday at the Sydney Opera House, alongside our [...]

Playing with our Creative Intelligence: our little experiment in the MasterChef Kitchen

What happened when we played with a little AI market intelligence? [...]

How serious brands can use social media to support their brand goals

By Quip’s social media expert, Lauren Dalton Social media is one of the largest, most [...]

Could empathy be dying along with the broadsheet?

If, like me, you were born before the internet was our key source of information—back [...]

‘If you want something new, you have to stop doing something old’ —Peter Drucker

Recently, we stopped doing something old. We stopped modelling our strategies and creative processes on [...]