If, like me, you were born before the internet was our key source of information—back when telephones had long spiral cords and televisions had remotes…
What is creative intelligence? And, what are you missing without it?
There’s little doubt that we live in a time of rapid change. How we work is changing, and why. We face an era of increasing…
How to not kill the creativity
A slightly grumpy rant from our Founder, Keeva Stratton There’s an old saying, ‘too many cooks in the kitchen spoils the broth’. While my culinary skills are…
Five simple social media mistakes to avoid.
Most of the businesses we encounter are pretty savvy when it comes to social media risks. They know not to let just anyone have the…
Want to know what’s missing from your social media subscription?
Technology has promised to ease your social media burdens with a simple monthly subscription fee. It sounds attractive, with all the algorithm promises set to…
What Samuel L Jackson can teach marketers about voice: the key to finding a common voice for disparate audiences.
One of the challenges we keep encountering pertains to voice. We have a client, whose product appeals to a variety of quite distinct audiences (different ages,…
Getting schooled on branding by Dr Dre.
What’s a great brand worth? About 3 Billion dollars, according to The Defiant Ones. Branding is the make or break for most businesses. Build a…
Why every creative entrepreneur needs a Mrs Firestone.
During a quick work trip to Melbourne, I—as one of around 6,000 daily visitors—took the time to absorb the creative genius of Christian Dior, and…
Brand, through Warhol’s striking lens
As we exist in an era where there is more competition, a mass of visual symbolism, and attention spans shorter than any before, there is…