Most of the businesses we encounter are pretty savvy when it comes to social media risks. They know not to let just anyone have the…
Want to know what’s missing from your social media subscription?
Technology has promised to ease your social media burdens with a simple monthly subscription fee. It sounds attractive, with all the algorithm promises set to…
What Samuel L Jackson can teach marketers about voice: the key to finding a common voice for disparate audiences.
One of the challenges we keep encountering pertains to voice. We have a client, whose product appeals to a variety of quite distinct audiences (different ages,…
Getting schooled on branding by Dr Dre.
What’s a great brand worth? About 3 Billion dollars, according to The Defiant Ones. Branding is the make or break for most businesses. Build a…
Is your sponsorship a waste of money?
Thinking about sponsorships? Here’s how to pick the perfect match for your brand. In the age of Instagram, team sponsorships or celebrity or charity partnerships…
Will Crazy Rich Asians rebrand Singapore?
For those unfamiliar with Kevin Kwan’s book, a sharp-witted analysis of bourgeois culture, Singapore-style—he tells the (fictional) story of an American-born Chinese woman, who unknowingly…
5 fundamentals that every great brand is built on.
Amazon’s Jeff Bezos so aptly summarised branding as what people say about you when you are no longer in the room. Do you know what…
How the lessons learnt at 99U will fire us throughout winter.
May is officially over, and I couldn’t be sadder (apart from an ongoing wrestle with my mobile provider that seems to have magically resolved…
How the lessons learnt at 99U will fire us throughout winter.
May is officially over, and I couldn’t be sadder (apart from an ongoing wrestle with my mobile provider that seems to have magically resolved itself…