Category Archives: Branding

2021 is going to be a fascinating year for brands.

Here we are (hopefully) teetering on the brink of a post-Covidian world. With vaccines making [...]

Sell a good night’s sleep, not a mattress.

Discover what your brand can do to better engage during Covid19 [...]

How to rebrand successfully, if your brand finds itself on the wrong side of history.

For the past few weeks the Black Lives Matter protests have sparked some important soul [...]

New BRAND LAUNCH: MS TEE

They did it quietly, just before Santa dropped his first sack, but Ms Tee launched [...]

Brands as culture.

What marketers need to understand about the profound emotional connection consumers have to brands. Remember [...]

Why a brand strategy adds significant value to your business.

Debbie Millman, America’s Queen of expert branding recently said, ‘Branding has never been more important.’ [...]

Playing with our Creative Intelligence: our little experiment in the MasterChef Kitchen

What happened when we played with a little AI market intelligence? [...]

How serious brands can use social media to support their brand goals

By Quip’s social media expert, Lauren Dalton Social media is one of the largest, most [...]

Five simple social media mistakes to avoid.

Most of the businesses we encounter are pretty savvy when it comes to social media [...]