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Category Archives: Branding

2021 is going to be a fascinating year for brands.

Here we are (hopefully) teetering on the brink of a post-Covidian world. With vaccines making [...]

20
Jan
Sell a good night’s sleep, not a mattress.

Discover what your brand can do to better engage during Covid19 [...]

16
Jul
How to rebrand successfully, if your brand finds itself on the wrong side of history.

For the past few weeks the Black Lives Matter protests have sparked some important soul [...]

23
Jun
New BRAND LAUNCH: MS TEE

They did it quietly, just before Santa dropped his first sack, but Ms Tee launched [...]

23
Feb
Brands as culture.

What marketers need to understand about the profound emotional connection consumers have to brands. Remember [...]

05
Feb
Why a brand strategy adds significant value to your business.

Debbie Millman, America’s Queen of expert branding recently said, ‘Branding has never been more important.’ [...]

31
Jan
Playing with our Creative Intelligence: our little experiment in the MasterChef Kitchen

What happened when we played with a little AI market intelligence? [...]

11
Aug
How serious brands can use social media to support their brand goals

By Quip’s social media expert, Lauren Dalton Social media is one of the largest, most [...]

11
Aug
Five simple social media mistakes to avoid.

Most of the businesses we encounter are pretty savvy when it comes to social media [...]

09
Mar
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